If you own a business or manage the marketing budget for a business, one 3-word acronym separates the winners from the losers: ROI. We all share the goal of maximizing the return on our investment. None of us want to waste time or money. So far, we're all the same page.
But have you considered how many times your marketing efforts fail to produce tangible results? Or money is spent on advertising without metrics in place to measure success? Have you considered how to leverage all your intellectual assets?
Book are an excellent way to advertise your brand and leverage your intellectual property. Let me explain . . .
Books tell stories and the most personal way to connect with your customers is through story. Books have an enduring quality to them and are items we tend to keep around, pass along and display in our homes and workplace. Instead of settling for disposable and forgettable formats, why not promote your company and the lifestyle your brand represents though a book which is sustainable and represents a long term asset for your company.
The key is delivering real value. So, if you own an Italian restaurant, why not produce a book about wine, the history of favorite Italian dishes, famous recipies, or how to entertain dinner quests at home. Or if you are an athletic clothing retailer you could produce a book about action sports, olympic moments, stories of triumph and tragedy, or a photo driven book that motivates your customers to put on their favorite gear and go explore a new trail or embark on some exotic adventure. The ideas are endless . . . 
Books will help you build your brand by inspiring your customers to engage deeper. To continue the conversation with you. To deepen the relationship. Books deliver real value that enhances your brand's story and success in a non-traditional way. Promoting your brand through a book not only gives you a tangible revenue producing vehicle but also a long term asset
You can use books to: Build brand awareness, collaborate with a charitable organization, promote your corporate history and/or anniversary, launch new product lines or promote your brand's lifestyle.
There are many publishers that offer custom publishing solutions. However, most will publish your content within their model, their imprint and their control. Our approach is to give you all the control and all the ownership. We will help you establish your own publishing imprint and line of books. We also provide alternative printing options that avoid the risk of unsold inventory.
Consultation: Helping you establish a corporate publishing imprint, introducing you to the world of publishing
Editorial Development: Putting words to your story, compiling and organizing content, securing copyrights
Art Direction: Planning out the visual communication strategy, ensuring the integrity of your brand
Design: Establishing the design direction for the cover and all interior spreads, preparing print ready files
Photography: Shooting custom photography that you own, helping secure rights on photography you won't own
Book Films: Producing a short book film that promotes your company, brand and the book
Printing: Connecting you to a world class print broker who will manage all your print needs
Distribution: Helping you establish distribution though Amazon and Barnes & Noble, connecting you to a highly successful sales associate
If you want to set a project in motion, or simply toss some ideas around, please contact: torrey@faceoutpublishing.com.
