A powerful way to promote your book is through a short film. A well made film has the potential to engage customers quickly and with a higher level of emotion than other mediums. The power of film is that it's accessible, emotionally compelling and easy to share.
Put very simply, the purpose of a book film is to promote a book in order to increase sales. The success of your book film will hinge on how emotional compelling it is and how clearly it presents the message and promise of the book so that viewers respond by not only purchasing the book but telling others about it.
Some book films seem to miss the purpose. Self indulgent filmmaking trumps the message and, ultimately, the book itself. Do you really want people talking about the film’s production values over the book it's trying to promote? Nothing is wrong with a beautiful product, but a successful movie trailer makes you want to go see the movie. A successful book trailer should make you want to buy the book.
At Faceout Publishing we believe that well crafted and effective book films will become an increasingly popular way to promote books. By carefully watching the evolution of book films over the last five years, we believe now is the time to enter this emerging market.
With the expansion of digital book formats, e-readers, social media, apps and other interactive media platforms, publishers are becoming highly creative in exposing their content to buyers. Brick and mortar store fronts will undoubtedly utilize flat panel displays to continually loop book films. Online booksellers will use book films as a way for buyers to preview a title in the same way book reviews are used to validate purchases. Apps will feature new book films prior to release dates as a way of generating buzz. And, of course, book films will continue to circulate on platforms like YouTube, Facebook, etc. In this digital world, it is imperative that publishers offer dynamic ways for consumers to interact with the content they are selling.
Our approach is design driven. We focus on the quality and clarity of the message and let the technical experts handle the production. We have partnered with a nationally recognized film crew and can pull off the full range of book film projects-- from simple stills to elaborate theatrical productions (see Rage Productions). We understand that you want more than a well crafted film. The primary objective is to sell books. Our understanding of the industry and our passion for books will ensure the featured book remains the hero.
In addition to our commitment of delivering high quality and effective book films for your promotional efforts, we also plan to package extras such as behind-the scenes featurettes, 15 and 30 second commercials and high quality photos from the film production you can use in your print campaign.
In short, we are committed to doing this right and ensuring you get the highest level of return on your investment.
To discuss a project in detail, contact Torrey Sharp.
