Jay Echternach serves as director and founder of Walk off Sales. He started his professional sales career in 1986 as National accounts manager for Philips Consumer Electronics working with major retailers like Fred Meyer, Bi-Mart, G.I Joes and Costco Wholesale. Jay transitioned to Hunter Ceiling fans in 1993 as Western Regional sales manager responsible for Eagle Hardware, Sears Hardware and several regional rep groups. Distributors and retailers served would include: • Anderson Merchandisers • Levy Home Entertainment • Baker & Taylor Merchandising Services • Wal-Mart stores • Target stores • K-Mart stores • Meijer Super centers • Fred Meyer stores • Sam’s Wholesale club • Costco Wholesale • BJ’s Wholesale club

This unique and challenging retail segment offers publishers the ability to place their titles in upwards of 7,500 retail locations in all 50 states, Canada and Mexico. The general market represents the only non-book destination marketplace that serves the largest foot traffic count available to authors and their books. Services that Walk Off Sales provides on a weekly and monthly basis include: • Spreadsheets • Retailer templates • Web title data uploads • Power point presentations • Sample submission • Advertising and marketing planning • Pricing and discount negotiation • Sales tracking In addition to a sales representation agency, Walk Off Sales also offers clients a consulting service for a monthly retainer. These services include sales program review and creation, product development, staffing analysis, discount/terms/freight analysis and overall publishing direction. Clients must commit to a minimum 1 year contract. E: jay@walkoffsales.com P: 503.328.9577